But keeping products on shelf keeps customers happy and profits in the bank.
People love shopping in-store where they get a chance to feel the product for themselves and ask associates any burning questions.
If it feels good and the price works, they bring it home with a smile. Simple as that.
And all too often, customers leave empty-handed, frustrated and end up buying the product online in the parking lot.*
It’s an alarming figure, but one in ten products is not on shelves when it should be. And depending on the store-type, shoppers encounter out-of-stocks pretty often:
OF SHOPPING TRIPS AT
GROCERY/DRUG STORES
EXPERIENCE OUT-OF-STOCK
OF SHOPPING TRIPS AT
DEPARTMENT STORES
EXPERIENCE OUT-OF-STOCK
OF SHOPPING TRIPS AT
ELECTRONICS
EXPERIENCE OUT-OF-STOCK
Annual, global retail loss due to out-of-stock and empty shelves:
Tally knows when products are in the wrong aisle or on the wrong shelf.
Tally knows when you have inventory in the back to prioritize restocking.
Tally knows when a product is out on shelf or missing facings, and alerts you to restock.
Tally helps identify the root cause when products are not present on shelf.
Promotions can draw customers and increase sales, but also open you to risk and loss if not managed carefully.
Recent studies have shown as much as 2 out of 10 promos are priced incorrectly. To make matters worse, 70% of stores measure execution and compliance “less than monthly” to “never.”
HOW OFTEN DO BRICK AND MORTAR STORES MEASURE FOR MERCHANDISING EXECUTION AND COMPLIANCE?
DAILY
WEEKLY
MONTHLY
A FEW TIMES PER YEAR
NEVER
RIS News 2013
DAILY
WEEKLY
MONTHLY
A FEW TIMES PER YEAR
NEVER
Annual, global retail losses due to lack of performance optimization
Simbe ensures your pricing is visible and accurate, especially for promos.
Simbe confirms your merchandising is updated to comply with promotional campaigns.
Simbe knows which shelves are most effective, and keeps them stocked with high-margin SKUs.
Simbe helps retailers align with HQ and brand planograms.
To avoid out-of-stock situations retailers keep extra inventory in a process known as safety-stocking. Safety stock requires capital. Lots of it.
Dollars that global retailers have tied up in additional safety stocks:
Accurate sales forecasting means lower safety stocks.
Simbe knows when to distribute inventory from slow-moving shelves to fast ones.
If one of a product’s many facings isn’t moving, Simbe knows to put another SKU in that real estate.
Other solutions fall dreadfully short.
We know this sounds like science-fiction. Thanks to sensor, artificial intelligence and navigational technologies, this science is reality.
Tally is a power tool for your team. It lets them deliver a better experience for your customers and a better bottom line for your business.
Brands spend a lot of money on promotions, end-caps, placements and related marketing. They spend even more for sample audits in a limited number of stores to ensure those efforts are executed to plan. Often, that audit data is outdated before a report is ever generated.
And what’s more, once a problem is queued to be fixed, it will still take time to learn if that fix has occured. There are simply too many steps between data, action, and confirmation. The most common obstacles:
WHAT CHALLENGES PREVENT YOUR ORGANIZATION FROM GETTING STORES TO BE FULLY COMPLIANT WITH MERCHANDISING CAMPAIGNS?
Disconnect between merchandising, marketing and store ops
Disconnect between merchandising, marketing and store ops
Increasing pace of change
Increasing pace of change
Labor limitations
Labor limitations
Current process won’t scale
Current process won’t scale
Poor cooperation merchandising < > marketing
Poor cooperation merchandising < > marketing
Lack of common inventory across channels
Lack of common inventory across channels
Limited by using Excel spreadsheets
Limited by using Excel spreadsheets
No real-time inventory visibility
No real-time inventory visibility
Data integration limitations
Data integration limitations
RIS News 2013
In this survey of retailers, more than half of respondents believe non-compliance leads to 4-15% loss in annual sales:
WHAT IS THE ESTIMATED PERCENTAGE OF LOST ANNUAL SALES DUE TO NON-COMPLIANCE OF IN-STORE MERCHANDISING?
LESS THAN 1% LOST SALES
BETWEEN 1–3% LOST SALES
BETWEEN 4–5% LOST SALES
BETWEEN 9-14% LOST SALES
MORE THAN 15% IN LOST SALES
RIS News 2013
LESS THAN 1% LOST SALES
BETWEEN 1–3% LOST SALES
BETWEEN 4–5% LOST SALES
BETWEEN 9-14% LOST SALES
MORE THAN 15% IN LOST SALES
1.
Tally performs store audits up to 3x a day. It sends reports at a store-by-store level in real-time to brand managers and compliance leads.”
2.
Tally’s capture technology stores a visual compliance log in the cloud for easy reference.
1.
Marketing leads can test campaigns in less expensive markets before pushing them to a wider audience.
2.
Conduct A/B tests to see if end caps are a wise investment.
3.
Optimize performance by testing against media weights, different merchandising, different pricing, in different geographies.
Through the power of robotics and machine learning, Simbe is helping retailers increase visibility and respond on the fly.
On average, we’re seeing a 25% lift on profits with existing customers—not to mention the incremental revenue from CPG brands who crave the real-time, detailed data we provide.
Retailers and brands can analyze the data. Make smart decisions. Increase margins. And create an experience that meets the needs of customers.