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About Simbe

Powering the most retail banners in the world while building a human-centric team and technology

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The largest employer in the world, retail is the cornerstone of modern society. (Just think about how often you shop!)

We’re proud to be the only retail technology company to combine computer vision, robotics, RFID, and fixed sensors.

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The single source for in-store intelligence that connects the retail ecosystem
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Purpose: Simbe empowers better retail for all. Top retailers partner with us to deliver on every promise to shoppers, employees, and brands.
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Vision. Simbe is building the single source for in-store intelligence. Our technology redefines retail’s standard for operational excellence, and our store visibility tools are easy to use and unmatched in the market.
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Mission. Simbe’s AI & automation will power every retailer in North America and the world’s top 100 by 2027.

Meet the Simbe Team

Leadership
Investors
Ben Fife

Ben Fife

Investor, Growth Equity

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Aidan Madigan-Curtis

Aidan Madigan-Curtis

Partner

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Subodh Gupta

Subodh Gupta

Partner

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Ryan Gembala

Ryan Gembala

General Partner

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2024

Growth Equity at Goldman Sachs Alternatives leads Simbe $50M Series C, and Simbe announces multiple industry-first product capabilities — while welcoming more new customers in one year than every prior year combined.
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”We proactively led Simbe’s $50M round because we recognize their distinct ability to street retail transformation and meet surging demand for AI and robotics. It’s only a matter of time before we see technology like Simbe’s in every retail store.”

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Ben Fife

Investor, Growth Equity

If this page inspires you like it does us, check out Simbe’s open roles.
Check out our open roles!
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