How Publix Shoppers Really Feel and Where Opportunities Exist
Simbe partnered with DMG to survey over 1,000 grocery shoppers across 10 national retailers, including Publix, to understand what factors most shape shopper satisfaction, spend, and loyalty. The results are clear: Publix shoppers deeply value the brand, but some store execution challenges quietly undermine trust.
Where Publix Wins
Publix is a standout performer across the following key metrics:
Shopper Satisfaction: #2 overall (+12% vs. average)
In-Store Frequency: 50.7 trips/year (+16% vs. average)
Net Promoter Score: #2 overall (+40% vs. average)
Shoppers consistently call out:
Friendly, helpful associates
Clean, well-organized stores
High-quality product selection
Publix’s Shelf Execution Opportunity
Shoppers flagged recurring frustrations that, over time, can erode loyalty.
Complaints included:
- Stock issues, especially during promotional sales
- Pricing mismatches at checkout
- Online orders that don’t reflect in-store availability
These realities can quietly erode shopper trust and confidence in Publix.
“They have out-of-stock items pretty regularly, especially during their sales.” – Survey respondent
How Simbe Helps Close the Gap
Simbe’s Store Intelligence™ platform helps retailers like United Supermarkets, BJ’s Wholesale Club, Wakefern, Carrefour Turkey, and Schnuck Markets close the store execution gap with real-time shelf digitization, AI, and automation technologies. That means faster action, fewer missed sales, and stronger shopper trust.
Retailers Using Simbe Achieve:
98%
on-shelf availability
90%
improved pricing accuracy
50 hours/store/week
rededicated to shoppers
What Shoppers Say About Automation
Among shoppers who notice in-store robots, the impact is overwhelmingly positive. Automation signals that a retailer cares about getting it right.
97% say automation improves or maintains their perception of the store
99% are more likely—or just as likely—to return
Common sentiments include:
“Modern.” “Organized.” “Well-stocked.” “Easier to shop.”
Want to Learn More?
Connect with Alicia, your account executive, to walk through the findings and discuss how Simbe can help Publix turn insight into action.