Everything You Need to Know About Simbe Brand Insights
Simbe Brand Insights is a market-first data intelligence solution providing near real-time shelf insights to help retailers and their brand and vendor partners make faster, more informed decisions.
Historically, data syndication companies have provided vendors with delayed, outdated information, limiting their ability to act when it matters most. This 4+ week lag has led to missed sales, inaccurate pricing and promotions, and poor shopper experiences.
Simbe Brand Insights solves these challenges by delivering high-frequency, real-time data that improves operations. Retailers like Schnuck Markets are already sharing this data with partners like Campbell’s, Frito Lay, Mondelēz, Coca-Cola, and Pepsi—and seeing significant benefits.
Below are answers to frequently asked questions about Simbe Brand Insights:
"Simbe Brand Insights provides real-time feedback to our supplier partners on how they can adjust their business within our stores. It really enhances the partnership we have with them."
Q: What is Simbe Brand Insights?
A: Simbe Brand Insights is Simbe's data intelligence solution that turns the vast amounts of data collected by its multimodal technology, including Tally, the world’s first autonomous item-scanning robot, into actionable insights for brand and vendor partners. It provides daily updates on out-of-stock items, precise product locations, stockout durations, and promotion execution (ex: missing promo tags).
Delivered in real-time through automated reports and an easy-to-read dashboard, these insights help vendors—such as DSD partners, CPG brands, national manufacturers, and smaller brands represented by brokers and agencies—improve inventory management, optimize product placement and pricing, and improve the customer experience.
By selling these insights to partners, retailers unlock new revenue streams and drive value across their business while building stronger vendor relationships and achieving more efficient operations.
Q: Why is Simbe Brand Insights important, and who benefits from it?
A: Simbe Brand Insights fills a critical gap left by traditional data syndication companies, which aggregate information from sources such as retailers’ point-of-sale systems, and provide it to vendors the following month. This delay makes it difficult to verify pricing and promotions, manage stock levels, and respond quickly to low or out-of-stock items, leading to missed sales and a poor shopper experience.
With Simbe Brand Insights, retailers and their partners gain access to high-frequency, real-time data through a dashboard and daily reports. This allows vendors to act quickly, optimizing inventory, product placement, and promotions.
Q: Who is currently using this tech and how?
A: Simbe Brand Insights offers benefits for several teams across partner organizations, including brand and account managers, merchandisers, store category managers, and leadership. For example:
- Store Category Managers use real-time insights to optimize product performance and plan resets.
- Merchandisers can see product availability across stores and adjust inventory plans before they arrive.
- Brands and Account Managers gain visibility into in-store conditions to ensure promotional compliance and improve negotiations on shelf space.
These insights support negotiations on shelf space and improve promotional strategies for both their brands and retail partners. Currently, Schnucks has piloted this technology with brands like Coca-Cola, Mondelez, Frito Lay, Pepsi, and Campbell’s who are already seeing the value, driving better outcomes for their partners and shoppers alike.
"Supplying our vendors with out of stock data from Simbe to action creates a multi-tiered win; satisfying the customer, optimizing resources for vendors like Pepsi or Coke, and increasing product availability on shelves."
Q: How will this impact retailers and brands?
A: Simbe Brand Insights helps retailers, vendors, and brand partners get on the same side of the table for the first time. By providing everyone access to accurate, real-time data, it makes it easier for all parties to work together, make smarter decisions, and improve operations. With high-frequency, reliable information on inventory, promotions, shelf space, and product performance, retailers and their partners can better support each other. This shared visibility strengthens relationships, drives better business results, and creates more positive customer experiences.
Q: Will vendors get full access to the store’s data? Or only what the store chooses to share?
A: Vendors, including Direct Store Delivery partners (DSD), CPG brands, national brand manufacturers, and smaller brands represented by brokers and agencies, will only have access to their own brand(s) data through the Simbe Brand Insights dashboard and reports. This provides them with near real-time information on out-of-stock SKUs, precise item location, duration of out-of-stock periods, promotion execution and more, which they can then use to optimize product placement, pricing, and the overall customer experience.
Q: Can vendors go to Simbe directly to request data from certain stores?
A: We work closely with our retail partners to provide the insights needed to strengthen their relationships with vendors and improve performance across the board. At this time, we are not sharing data with vendors directly.
Q: How much money could stores make from this data?
A: The profit stores make from monetizing their data will vary from customer to customer. The addition of Simbe Brand Insights allows our retailers to see even more return on their initial investment in the automation of inventory management, further improving their bottom line.
Q: Do your competitors offer something similar?
A: Simbe is retail’s only store intelligence company that enables retailers to share actionable shelf insights with their vendors and partner brands in near real-time, giving everyone in the retail ecosystem access to the data they need to improve operations and strengthen performance.
Schedule a demo today to learn more about Simbe Brand Insights.
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