How Target Shoppers Really Feel and Where Opportunities Exist
Simbe partnered with DMG to survey over 1,000 grocery shoppers across 10 national retailers, including Target, to understand what factors most shape shopper satisfaction, spend, and loyalty. The results are clear: while shoppers appreciate Target’s convenience and atmosphere, persistent execution issues—especially stock availability and customer service—are eroding trust.
Where Target Wins: Convenience, Promotions, & Environment
Shoppers continue to choose Target for its ease and experience, calling out:
Convenient locations
Clean, well-organized stores
Promotions that deliver good value
Target remains a top choice for quick trips, seasonal items, and curated selection creating positive equity to build on.
Where There’s Opportunity: On Shelf Availability & Guest Support
Despite its strengths, Target ranked below average across several key metrics:
Overall Satisfaction: 76% (-7% vs. average)
Net Promoter Score: 42% (-6% vs. average)
Helpful Customer Service (-5% vs. average)
Trustworthiness (-5% vs. average)
“Stock the shelves—especially produce—it is frequently out of stock.”
– Survey respondent
“Target can stop having the customer service desk and store pickup manned by the same employees....Customers are left waiting at customer service hoping an employee will help them with a return or issue.”
– Survey respondent
These breakdowns impact shopper confidence in Target, even when other things are working well.
How Simbe Helps Close the Gap
Simbe’s Store Intelligence™ platform helps leading retailers like BJ’s Wholesale Club, Wakefern, SpartanNash, and Kaufland ensure their stores execute with consistency. By automating shelf audits, Tally surfaces stock and pricing issues in real time so teams can act faster and spend more time serving guests.
Retailers Using Simbe Achieve:
98%
on-shelf availability
90%
improved pricing accuracy
50 hours/store/week
rededicated to shoppers
What Shoppers Say About Automation
Among shoppers who notice in-store robots, the impact is overwhelmingly positive.
97% say automation improves or maintains their perception of the store
99% are more likely—or just as likely—to return
Common sentiments include:
“Modern.” “Organized.” “Well-stocked.” “Easier to shop.”
Want to Learn More?
Connect with Barbra, your account executive, to walk through the findings and discuss how Simbe can help Target turn insight into action.