How Tractor Supply Turns AI-Powered Store Visibility Into Action

At Coresight Research’s AI conference, Simbe Senior Director of Strategy Jeffrey Rightnowar joined Tractor Supply Company VP of Store Productivity Michael Diedrich to explore how AI and computer vision are improving store operations. They discuss how trusted shelf intelligence can streamline replenishment, eliminate low-value manual work, and give store teams more time to serve customers while creating new opportunities across merchandising, inventory management, and store safety.