Physical AI in Retail Starts with a Machine-Readable Store

Simbe CEO Brad Bogolea joins Sophia Dew on MTS to talk about what it takes to make physical AI work in retail. He covers why digitizing the store comes first, why building in live stores beats building in a lab, why change management is the real barrier to scaling, and how a machine-readable store sets up agentic retail. Brad draws on nearly a decade in the field, with 3,000+ robots under contract.