Simbe’s Series C Funding, Led by Goldman Sachs

Simbe is proud to announce an important milestone in our journey: a $50 million Series C funding round, led by Growth Equity at Goldman Sachs Alternatives, with continued participation from our partners at Eclipse and Valo Ventures.

More than tripling our valuation, this investment accelerates our mission to transform retail through automation and AI. It also highlights the innovation, vision, and success of our pioneering customers, teams, and support network.

Eradicating Retail’s Last Data Desert

In partnership with top global retailers, Simbe is solving one of the last remaining blindspots in retail: providing precise and immediate visibility into store conditions.

Retailers have long operated in what we call “retail’s last data desert,” unable to fully understand what is happening on their shelves. Amidst growing complexity in managing inventory across physical and digital channels, Simbe’s technology is addressing that problem and reshaping the future of retail. Together with dozens of global retail partners, we are building an essential system of record to power the operating layer for stores around the world, making true visibility the foundation of operational excellence and optimization.

Renowned for helping scale enterprise technology and automation companies, Goldman Sachs’ capital and expertise will accelerate our vision of transforming retail.

Unparalleled Traction That Only Simbe Can Claim

Since introducing the world’s first advanced autonomous item-scanning robot, Tally, Simbe has refined, expanded, and scaled its platform to power automated shelf intelligence for the largest number of retail banners worldwide.

Through industry-leading computer vision, AI, and automation, retailers and their vendors gain unprecedented visibility into store and shelf conditions – ultimately driving data-driven decisions across all channels, stronger business performance, and enhanced store team and shopper experiences.

This year alone, we’ve welcomed more new customers than in the prior three years combined. We announced new and expanded partnerships with major retailers and their banners, including SpartanNash (Family Fare, Martin’s Super Markets, D&W Fresh Market, VG’s Grocery), Wakefern Food Corp. (ShopRite), Northeast Grocery (Market 32, Price Chopper Supermarkets, Tops Friendly Markets), Albertsons Companies (United Supermarkets), and Sabanci Holding (CarrefourSA). We continue to strengthen existing partnerships with BJ’s Wholesale Club, Schnuck Markets, Inc., and multiple Fortune 500 retailers yet to be formally announced.

In 2024, we also introduced several groundbreaking products and capabilities:

• Simbe Brand Insights: Extending the enormous value of near real-time, shelf-level data to retailers’ vendors, brands, and manufacturers, strengthening partnerships, performance, and the retail experience for all.
• Simbe Virtual Tour: Enabling retailers to view their stores from anywhere in the world at a depth and frequency never possible before.
• Simbe Mobile: Streamlining work for store teams by providing a prioritized list of pricing and restocking tasks in near real-time, directly at their fingertips.
• Simbe Wholesale Club Solution: The industry’s first and only shelf-intelligence platform designed specifically for wholesale club environments.

Only Simbe has delivered proven value at scale with multiple chain-wide deployments and long-standing customer successes.

Gratitude to Our Team, Partners, and Customers

This is a significant milestone in Simbe’s journey, and we are deeply grateful to our customers and partners who have believed in our mission and embraced our technology. Working alongside some of the largest retailers in the world, we have scaled our solutions to meet the real-world needs of our partners and their shoppers.

This moment also would not have been possible without the relentless dedication and expertise of our team. Over the past year, Simbe has grown significantly – doubling the size of our team and continuing to bring in top talent across all levels of the organization. Each person at Simbe has contributed to our success, and I could not be more proud of our collective efforts.

Building the Future of Retail

The journey ahead is even more exciting, and our commitment to delivering outstanding value and innovative solutions remains stronger than ever. This new capital will accelerate our ability to deliver impact on a global scale by fueling global deployments, broadening our product offerings, and expanding our team.

We are on a path to deploy our Store Intelligence™ platform in every store, improving the experience for every retailer, brand, employee, and shopper. To our team, customers, and partners: thank you. We are just getting started.

Brad Bogolea

Brad is Simbe’s CEO and co-founder, overseeing the company’s vision and efforts to shape a better future for retail. A true believer in data’s ability to revolutionize the supply chain and inform better business decisions, Brad brought to market the world's first autonomous shelf auditing solution, Tally, to give retailers stronger insights into product location and availability.