Why Leading Retailers Like Wakefern and SpartanNash Choose Simbe Over Fixed Cameras Alone

The store interior remains retail’s most underutilized source of insight, yet it's where performance, profit, and shopper trust are decided.

While a small number of Wakefern members use fixed camera systems, many more are seeing the measurable impact of Simbe’s multimodal approach: using autonomous mobile robots and fixed cameras together.

Simbe’s Store Intelligence™ platform combines AI, computer vision, automation, and multiple capture methods to deliver real-time visibility across the store with actionable next steps.

While fixed cameras offer static, zone-based views, Simbe provides full store coverage helping teams identify and resolve issues faster, which create more lift in sales and margin.

“We have thousands of products across our aisles, and Tally helps us stay in stock on the items our customers want.”

— Jim Dorey, President & COO, Inserra Supermarkets

Fixed camera solutions capture static, high-frequency data, but they lack the accuracy, adaptability, and shelf-level precision needed to drive performance across an entire store.

Simbe unifies autonomous mobile robots (AMRs), fixed sensors, RFID, and real-time AI in one seamless platform. Benefits include:

• No planogram dependency
• Precision across center store, perimeter, and high-velocity areas
• Unified data flowing into pick lists, dashboards, and virtual tours
• Flexibility to meet each store’s unique needs

And most importantly: Simbe doesn’t just capture data, it turns it into actionable insights.

Retailers using Simbe see:

• 5.5% sales lift annually
• 98%+ on-shelf availability
• 90%+ pricing & promo accuracy
• +2% margin growth
• 4X ROI in just 3 months

Wakefern needed a solution that could scale across banners, formats, systems, and labor models. Simbe delivered. What began as a pilot is now a network of 120+ Wakefern member stores digitizing shelves, streamlining operations, and improving in-store execution every day.

• 5M+ SKUs scanned in real time, daily
• Up to 40 hours/week/store redirected to customer service
• <0.5% pricing error rate across select banners
• Trusted by over 20 members and growing

“Tally has helped my team reduce our OOS rate by 50% in one of our highest volume stores by providing prioritized pick lists for every category.”

— Nick DeSetto, Manager of Shrink Analytics and Inventory Control, ShopRite Supermarkets, Inc.

In 2024, a top U.S. grocer conducted a rigorous, third-party pilot comparing Simbe against leading fixed camera vendors. The results:

• Simbe achieved 95–98% shelf-level accuracy across all areas
• Fixed camera systems delivered only 80% accuracy
• The retailer moved forward testing only AMR platforms (Simbe included)

When accuracy, actionability, and scale are measured side by side, Simbe wins.

“Fixed cameras have their place in time, but it's not something I would look at for an entire store. You're looking at having to manage hundreds of cameras on the shelf versus one robot.”

— Dave Steck, Former VP IT Infrastructure and Application Development, Schnuck Markets

Unlike static systems, Simbe continuously adapts to store conditions, without the need for planograms, and integrates with your existing tech stack.

From daily pick lists and pricing alerts to remote oversight and labor reallocation, Simbe transforms how teams work, how products move, and how the store performs.

The result? Fewer surprises, faster fixes, and better shopper experiences.

Simbe is already delivering measurable value for member-owners across the network. With multimodal coverage, actionable insights, and low-lift deployment, there’s no need to settle for partial visibility or one-size-fits-all tech.

Let’s bring the full power of real-time shelf intelligence to every aisle, every store, and every member.

Connect with your Simbe account executive to discuss how store intelligence can drive better outcomes across your operation.