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Most shoppers love robots, especially those who visit often!
In Q3 2024, DMG conducted a survey on shoppers’ perception of robots in retail environments. Explore the results below.
People are more likely to shop at retailers who have in-store robots.
The top 3 feelings evoked from seeing a robot in store are interest, happiness, and curiosity.
400
shoppers across the U.S.
100%
Shopped retailer w/ robot in last 3 months
80%
Almost 80% of shoppers have a positive perception of robots in store
96%
have a positive or neutral perception.
85%
of people that shop 1x/week or more feel positive about robots in store.
100%
of shoppers who liked seeing a robot on their first visit still felt positive after 3+ visits.
Retailers with in-store robots are seen as innovative and growing companies who care about their shoppers.
84%
agree retailer is innovative
80%
agree retailer is growing
76%
agree retailer is investing in customer experiences