4 Reasons To Announce In-Store Technology Pilots Involving Inventory Robots

Retailers testing new in-store technologies like inventory robots have a unique opportunity to proactively shape the narrative around these programs. Announcing a pilot to the public isn’t just about generating buzz, it’s a strategic decision that delivers measurable benefits for store teams, shoppers, and the retailer’s broader reputation. Here’s why sharing Simbe’s Store Intelligence™ platform pilot with the media is a winning strategy:

1. Drive the Media Narrative and Build Perception of Innovation

A well-timed press announcement lets retailers lead the conversation rather than react to it and ensure that the public understands the full benefits of the technology. This helps accelerate ROI by driving excitement and support, both internally and externally. By framing the pilot as a deliberate move to improve the shopper experience, increase efficiency, and make store teams happier, retailers can build momentum early in the process

Accelerated ROI comes from generating awareness that encourages higher adoption rates and faster integration of the inventory robot into daily operations. When associates and shoppers are engaged and supportive, it shortens the time it takes to see measurable outcomes like reduced out-of-stocks (OOS) and improved customer satisfaction.

Here are just a few examples of retailer press announcements that have received industry-wide media support:

• Northeast Grocery generated over two dozen positive press pieces, including three broadcast stories, from their recent pilot announcement.
• SpartanNash secured 17 positive media stories and a feature on Mad Money by announcing their inventory robot expansion with Simbe.

2. Strengthen Store Team Buy-In and Support

Announcing an inventory robot pilot demonstrates a retailer’s commitment to supporting store teams with tools that make their jobs easier and more efficient. To gain buy-in and support from store associates, it’s essential to clearly communicate the purpose of the pilot, how the technology benefits the team, and what the rollout process will look like. When teams feel informed and valued, they are more likely to embrace the pilot and contribute to its success.

Providing a simple and engaging introduction to the technology, answers to common questions, and clear guidance on how to communicate its benefits to shoppers will help create confidence and enthusiasm among the team. Start by explaining how the technology simplifies daily tasks, such as reducing manual inventory work and ensuring shelves are always stocked with the right products. Highlight tangible benefits for associates, like saving time during shifts and allowing them to focus on customer service. This can be achieved through a company meeting, email, or break room training session.

Simbe supports this effort by providing a comprehensive kit of materials, including a Tally intro video, FAQ document, and internal communication templates, all designed to help retailers effectively communicate the value of their pilot and gain team buy-in.

Retailers that succeed in building store team support often see remarkable results. For instance, 90% of managers who work with in-store robots report that the technology makes their jobs easier, and store teams can save up to four hours per shift by streamlining operational tasks.

3. Generate Shopper Awareness and Support

Shoppers increasingly value transparency and innovation in their retail experiences. Introducing new technology like inventory robots in store provides an opportunity to educate shoppers about how it benefits their experience and supports store teams. When shoppers understand the purpose and advantages of the technology, they’re more likely to embrace it.

To gain shopper support, retailers should focus on clear communication and community engagement. Start by explaining how the technology directly improves the shopping experience—such as ensuring shelves are consistently stocked, improving product availability, and reducing pricing errors. Highlighting the connection between the technology and its positive impact on store teams can also build acceptance. For instance, when shoppers see how technology frees up associates to focus on customer service, they’re more likely to view the change as beneficial.

Retailers can use a variety of methods to educate shoppers:

• Flyers: Place informative flyers at the register or entryway/exit to introduce the technology and its benefits.
• Freebies for kids: Hand out coloring sheets or fun stickers for kids to engage with the new technology.
• Community engagement: Host meet-and-greet events where shoppers can learn about the technology, ask questions, and kids can take photos with the technology.
• Social media and local news: Share posts and stories that celebrate the technology, show shoppers positively interacting with it, and highlight its value.

For example, one shopper, Anna, a mother of four with twins who have severe allergies, shared how access to specific items has changed her shopping experience. Previously, she visited multiple stores each week searching for specific products. Now, thanks to inventory robots, she shops at a single store she trusts to have what her family needs.

By proactively sharing how technology improves their experience, retailers can create trust and enthusiasm among shoppers, especially children who enjoy seeing a robot in the store. Simbe provides a launch kit designed to help retailers do just this, including materials such as flyers, coloring sheets, stickers, a press kit, a social media plan, and support for local meet-and-greet events with free swag giveaways. These resources ensure that shoppers understand and appreciate the positive changes technology brings to their in-store experience.

4. Differentiate from Competitors and Improve Market Position

Announcing a pilot positions retailers as leaders in innovation, setting them apart in a competitive market. Retailers embracing technology signal to customers, store teams, and industry peers that they are forward-thinking and committed to creating better experiences for everyone in the store.

Research shows that shoppers associate in-store robots with innovative, growing companies that care about their customers. In fact, the top three emotions evoked by seeing a robot in-store are interest, happiness, and curiosity, powerful emotions that translate into brand affinity.

By publicly sharing their pilot, retailers amplify this message and position themselves as champions of meaningful, technology-driven change.

How Simbe Supports Your Announcement

To support retailers in making their pilot a success, Simbe provides a comprehensive toolkit. Internal resources like an intro video, FAQs, and email templates streamline communication, while shopper engagement materials such as flyers, stickers, and coloring sheets inform and excite. Community-focused tools, including a social media plan, press kit, and event freebies, amplify visibility and support.

With these resources, retailers can confidently communicate the value of their pilot, foster enthusiasm, and set the stage for lasting success.

The result? Positive feedback from retail executives, enthusiastic support from store teams, and over two dozen pieces of press coverage for retailers like Northeast Grocery—including national broadcast stories.

Announcing your pilot with Simbe isn’t just a publicity move, it’s a strategic decision that drives ROI, builds trust, and positions your brand as a leader in retail innovation. By energizing store teams, engaging shoppers, and standing out in the market, your announcement lays the groundwork for a successful rollout and lasting impact.

Ready to showcase your innovation? Contact Simbe today to make your pilot announcement a success!